MAD RABBIT DESIGN

IMMERSIVE EXPERIENCE, GAME & ESCAPE ROOM DESIGN,
PUZZLE CREATION AND CODING WIZARDRY

EXPERIENCE DESIGN

Mad Rabbit Design turns the ordinary into the extraordinary. Based in Brighton, UK, we’ve built games in shipping containers, transformed a flight simulator into a playground of puzzles, and even hidden adventures in broom cupboards. We specialise in crafting curious immersive experiences in unexpected spaces, alongside web and software design that brings escape rooms and interactive stories to life both online and off.

THE LIFT SHAFT

  • DESIGN
  • BUILD
  • SOFTWARE DEVELOPMENT
  • SOUND & MUSIC

MAYDAY AIRWAYS

  • DESIGN
  • BUILD
  • SOFTWARE DEVELOPMENT
  • SOUND & MUSIC

LOCK & ROCK

  • DESIGN
  • BUILD
  • SOFTWARE DEVELOPMENT
  • SOUND & MUSIC

COMIC CHAOS

  • DESIGN
  • BUILD
  • SOFTWARE DEVELOPMENT
  • SOUND & MUSIC

SO... WHY US?

We love the challenge of turning “what if?” into “wow.” For us, the magic isn’t in huge budgets or flashy sets — it’s in spotting the hidden potential of a space and weaving a story around it. By repurposing materials and reimagining everyday props, we keep things sustainable and affordable while still creating experiences that feel rich, detailed, and full of wonder.

We’re a small team of curious, friendly people who get just as excited about your ideas as you do. Whether it’s a shipping container, a broom cupboard, or something no one’s thought of yet, we’ll dive in with you to dream, design, and build something truly unique. For us, the joy is in crafting playful worlds that surprise, delight, and bring people together.

SOME OF THE THINGS WE CAN DO...

  • GAME & IMMERSIVE EXPERIENCE DESIGN
  • BUILD SERVICES & PUZZLE CREATION
  • SOFTWARE & WEB DEVELOPMENT
  • SOUND, VIDEO & GRAPHIC DESIGN
  • TRAINING, TECHNICAL DOCUMENTATION AND OPERATIONAL SUPPORT


WHAT WE OFFER

WE CAN JOIN YOU AT ANY PART OF YOUR JOURNEY SO IF WE HAVE THE SKILLS YOU NEED, LET'S GET CREATING!

EXPERIENCE & GAME DESIGN

We design a myriad of experiences from physical and online escape rooms, games, outdoor puzzle trails and treasure hunts.

From just writing up the narrative of your experience to full visual design and plans - no matter where you are with your project Mad Rabbit will jump in to help complete your vision. Full experience design typically takes anywhere between 7 and 14 days to complete. This maye be more depending on the scale fo the experience.

BUILD SERVICES & PUZZLE CREATION

Whether you need a tech heavy build or a completely manual puzzle we can get you covered!

While we provide some build services in-house we do also contract out any larger works to trusted businesses. We specialise in tech run and manual puzzle builds - we can help with the updates to existing set designs but we contract work out for full set build.

SOFTWARE & WEB DEVELOPMENT

With over 15 years of software and web development experience we can create anything from control software to experience websites.

With a strong focus on SEO and Immersive design we can build your experience website from scratch or consult on how to level it up! A website is your store front and should be as immersive as the experience itself! Bespoke software designed and built for your experience ensures no bloated code and ease of use for you and your staff.

SOUND, VIDEO & GRAPHIC DESIGN

In need of graphic design for props, posters or other marketing materials? Sound design for background music, effects or soundtracks? Intro, outro and information video?

We have a strong network of very artistic people ready to create stunning videos, awesome sound effects and awe-inspiring graphics.

TRAINING, TECHNICAL DOCS & OPERATIONAL SUPPORT

From documenting your entire experience to creating training materials for your staff we can do it all.

Consultancy about existing tech, training and operations can really help tighten your ship! We can design it from scratch or come in to help design operational docs that fit your experience like a glove.

OUR WORK

THE LIFT ESCAPE ROOMS

MAYDAY AIRWAYS

ABOUT US

THE STORY SO FAR...

Mad Rabbit Design was born out of a love and passion for creating immersive experiences and escape rooms. Through the hard work we have put into our own escape rooms we learned what makes a experience truly great and in our own quest to create unique worlds gained an uncanny ability in creating these worlds in weird, wonderful and sometimes totally mundane spaces.

Our focus on space, repurposing items and materials and novel worlds make us a standout force. In an industry that thrives on new, fresh and distinctive ideas - Mad Rabbit will ensure your creation is unmatched.

... WHO ARE WE?

Mad Rabbit Design || Sam Prior

Mad Rabbit is run by Sam Prior. A game and puzzle designer with 7 years experience and 15+ years experience in software and web development.

He is the co-owner and creator of The Lift Escape Rooms in Brighton and has created countless puzzles and games. He is a performing Magician and Musician and brings both of those skills into the immersive world. Understanding the psychology behind performance and putting together unique creations designed to be experienced by everyone.

NOTABLE PROJECTS

The Lift Escape Rooms: The Lift Shaft, Lock & Rock, Comic Chaos
Mayday Airways: The UKs first escape room and flight simulator hybrid

ARE YOU READY?

If your looking to level up an existing space, creat something utterly unique or simply want to discuss how we might be able to help with an existing experience then get in touch with us.

GET IN TOUCH

GET IN TOUCH BY EMAILING SAM@MADRABBITDESIGN.CO.UK OR FILL OUT THE FORM BELOW

Get in touch with us to discuss your idea so we can get the ball rolling in creating something awesome together!

Please include as much detail about your project as you can.

MISSION INITIALIZED!

Welcome aboard, pilot! Your galactic adventure awaits. Prepare for pixel-perfect exploration across the digital cosmos.

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Mad Rabbit Design Portfolio Image

ABOUT THE PROJECT